What Is Personalization to Begin With?
Imagine getting a reminder email from your utility provider. It politely warns you that your bill is due in two days. But there's just one problem—you already paid the bill last week. How would you feel? Annoyed? Ignored? Probably both. It’s like they don’t even know you. They just fired off a generic message to all users without checking if you had already paid. Small mistake, big impression.
